Our Vision

Our Vision is made up of the following:

Our Core Purpose

To develop an outstanding business that will deliver the highest quality.

Our Strategic Goal

The Sports Traider goals are, by 2020: to have grown to 45 Sports Traider shops for each of our shops to achieve and sustain rankings on key performance measures that are applicable to them

Our Ambition

For Sports Traider to be recognised for positively influencing its markets by:

  • doing new things ahead of our competitors
  • being a charity against which others rate themselves
  • being admired for our successes and how we adhere to our values
  • being a charity that our people are proud of, where they can develop to their best potential and benefit from a healthy work / life balance.