Organisational Aims and Objectives



Sports Traider Charity aims to create and sustain a community model that enables beneficiaries to achieve their full potential by providing;

  • Disadvantaged persons with the equipment and support they need to discover and fulfil their sporting ambition and potential, whatever their background, ability or disability.
  • sustainable sources of funding to help disadvantaged young people participate in sport.
  • Increased access for adults to employment and improved economic well-being through opportunities to gain skills, confidence, knowledge and work history.
  • Access for young people to education programmes, employment opportunities and developing a culture of learning and development
  • Increased opportunities to learning providing facilities which encourages everyone to develop the confidence and skills required to reach their full potential, gain positive social and personal skills, become confident and build lasting friendships.
  • Meaningful volunteering opportunities to disadvantaged people including but not exclusively to those with physical and learning disabilities, mental health and wellbeing issues, and ex-offenders.
  • Promoting a Health and Wellbeing agenda through our own work and collaborating with partner organisations.


  • To ensure the sustainability of the existing sports goods outlets in Stoke, Loughborough and Dunstable.
  • To manage growth through undertaking a feasibility study and needs analysis regards further shop acquisition
  • To manage four seasonal events that raise the profile of the charity and generate funds to help sustain growth.
  • To sustain and develop business and community relationships in order to maintain a sufficient quality and supply of product to ensure stores remain viable and equipment is available to meet growing demand.
  • To provide meaningful, supported volunteering opportunities and work experiences in stores, at events and through partnership engagement e.g. coaching in schools.
  • To support disadvantaged and marginalised young people to access accredited sports programmes and provide progression routes into the professional sports industry.
  • To celebrate success.